Privacy Policy

Last updated: June 2025

At Elai, your privacy is sacred. We are committed to building a digital presence you can trust — one that protects your emotional space and respects your boundaries. This Privacy Policy explains how Elai Labs OÜ ("we", "us", "our") collects, uses, and protects your information when you use our website, app, and related services (the "Services"). By using Elai, you agree to the terms below.

Who We Are

Elai is a product of Elai Labs OÜ, an Estonian-based company focused on developing emotionally intelligent AI companionship. For legal purposes, we are the Data Controller of your personal information under the General Data Protection Regulation (GDPR).

What We Collect

We collect only the data necessary to help Elai support your journey — and nothing more.

We do NOT collect or store your private messages. All conversations with Elai are processed in real time and are never accessible to humans.

If you activate Elai's memory feature:

  • Your memory is encrypted.
  • Only Elai can access it — not our team, not third parties.
  • You can delete or clear it at any time.

We also collect minimal technical data:

  • Device type and operating system
  • Session activity (e.g., app usage time)
  • IP address (used for regional optimization and fraud protection)

We do not collect biometric data or access your personal files.

How We Use Your Data

We use your data to:

  • Generate and personalize responses during your sessions
  • Power your memory (if enabled)
  • Maintain the performance and security of the Services
  • Process subscriptions and provide account support

We do not use your messages to train AI models. We do not read, mine, or sell your conversations ever.

Legal Basis for Processing

We process your data under GDPR based on:

  • Consent: When you interact with Elai and choose to use features like memory.
  • Contract: To fulfill your subscription or user account.
  • Legitimate interest: To maintain a secure and functioning service.
  • Legal obligation: If required by law or regulatory authorities.

Data Storage & Security

We are committed to the highest standards of data protection:

  • Conversations are not stored or accessible to any human.
  • If you activate memory, it is encrypted per user and accessible only through your sessions with Elai.
  • All infrastructure is hosted securely with best-in-class safeguards.
  • We regularly audit and test our systems to protect against unauthorized access.

Data Sharing

We do not sell, rent, or trade your data. We only share minimal, necessary information with trusted partners who help us operate the app (e.g., payment processors, hosting providers), and only under strict privacy agreements.

Your Rights

You have full control over your data. At any time, you can:

  • View or export your encrypted memory
  • Request deletion of all your data
  • Deactivate your account
  • Contact us with questions or concerns

To exercise these rights, email us at: support@elailabs.ai

Data Retention

We retain only what is necessary for your active use of Elai. If you delete your account, we will remove your data unless required by law to retain certain records (e.g., for fraud prevention or legal obligations).

Children's Privacy

Elai is not intended for users under the age of 16. If we discover a user under this age, we will delete all associated data immediately.

International Data Transfers

Some data (such as AI model processing or server hosting) may be processed outside the EU. When this occurs, we ensure it is protected through GDPR-approved safeguards such as Standard Contractual Clauses.

Updates to This Policy

We may update this Privacy Policy periodically. If we make significant changes, we will notify you within the app or via email. Continued use of Elai after an update means you agree to the new terms.

Contact

If you have any questions about this policy or your data, please contact us: support@elailabs.ai

Elai was built to be your private space — not a database. Your trust and experience is the foundation of our work.